• Similar Strokes for Different Folks

    March 14, 2013 by Beth Handrigan

    A young single adult, living with two roommates—a stay-at-home mom with three children under six—a busy professional who works 14-hour days… What could these three types of people possibly have in common? Questions of this caliber haunt marketing executives day-in and day-out. They sit at their desks into the late hours of the night with a solitary lamp and a cold cup of coffee, unsure…