• A Tale of Two Brands

    April 12, 2012 by Mike Behr

    The Impact of Customer Complaint Resolution As a wise colleague of mine used to preach “every interaction with your brand is a chance to keep or break your brand promise.” Resolving customer complaints, issues or disputes is one of those types of interactions. And while trying to placate disgruntled customers is as old as commerce itself, in this age of social media, how well (or…

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  • Fight or Site

    April 11, 2012 by Brian Handrigan

    Stay on Track for Online Success With all of the technology that is needed in marketing today (databases, web programming, sms, proximity tools, etc.) it is important not to let the technology get in the way of common sense. I was just involved in a client situation that reminded me of this and I thought I would, in turn, remind you. A client website was…

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  • Hit ‘em Where It Helps

    April 11, 2012 by Brian Handrigan

    Three Keys to Email Campaign Success Companies are always looking for better ways to leverage the Internet to both acquire and retain customers. Social Media, SEM and SEO have had all the attention lately, which is indeed warranted. However, lets not forget about Email Marketing. Email marketing is a staple in integrated marketing campaigns, and for good reason; it is inexpensive to deliver, customizable and…

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  • A Brand New Day

    April 11, 2012 by Brian Handrigan

    The Mental Model of the Current Retail Consumer Brands establish and maintain their value by connecting with consumers and building equity. Many companies use a combination of advertising, marketing and promotions to increase their brands’ equity. For brands that exist primarily at retail, leveraging insights about consumer behavioral changes can create a competitive advantage over other brands. Many retail marketers subscribe to the findings of…

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