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Test with Purpose
July 3, 2012 by Matt JeterMake your Digital Marketing Tests a Learning Experience You’ve done your homework. You have defined goals, developed brand strategies, performed competitive research, identified your target audiences, etc… It’s all there. You get the right people in the room for strategy sessions. The brainstorming is fast and furious with meaningful breakthroughs popping up like lightening crashes followed by meticulous documentation. You continue with project schedules that…
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Fight or Site
April 11, 2012 by Brian HandriganStay on Track for Online Success With all of the technology that is needed in marketing today (databases, web programming, sms, proximity tools, etc.) it is important not to let the technology get in the way of common sense. I was just involved in a client situation that reminded me of this and I thought I would, in turn, remind you. A client website was…
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