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Death of the Dinostore
May 21, 2012 by Jim GoodyearFrom Distinction to Extinction The old adage of “the bigger they are, the harder they fall” seems to be ringing true for consumer electronics behemoths like Best Buy, CompUSA, Ultimate Electronics and Circuit City. These traditional bricks-and-mortar retail giants are systematically being turned into showrooms, erased and replaced by their more evolved web-based and supermarket rivals. A key factor to note in the demise of…
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A Brand New Day
April 11, 2012 by Brian HandriganThe Mental Model of the Current Retail Consumer Brands establish and maintain their value by connecting with consumers and building equity. Many companies use a combination of advertising, marketing and promotions to increase their brands’ equity. For brands that exist primarily at retail, leveraging insights about consumer behavioral changes can create a competitive advantage over other brands. Many retail marketers subscribe to the findings of…
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