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Click With Me Now’s Unfair Advantage
May 6, 2013 by Mike BehrWhen the boss’ son becomes the next CEO of the company, they call that nepotism. When the co-founder of a startup also owns a proven brand-engagement agency, they call that good planning. Three years ago, GRA | MATR worked closely with a health insurance company to launch the first online only Medicare Supplement insurance company. But in undertaking this engagement, we discovered a void in…
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A Sip of the Social Soda Saga
February 6, 2013 by Logan IceThink back almost 40 years—the year is 1975. Coke has as much of a grip on the Cola market as Band-aid has on the adhesive bandage market or Kleenex has on facial tissues. While the company had only been around for 10 years longer than the newly renamed Pepsi, it still owned the lion’s share of the market. Pepsi did something unheard of at the…
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Hit ‘em Where It Helps
April 11, 2012 by Brian HandriganThree Keys to Email Campaign Success Companies are always looking for better ways to leverage the Internet to both acquire and retain customers. Social Media, SEM and SEO have had all the attention lately, which is indeed warranted. However, lets not forget about Email Marketing. Email marketing is a staple in integrated marketing campaigns, and for good reason; it is inexpensive to deliver, customizable and…
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