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Once Upon A Brand
April 10, 2013 by Ben NobleDo you know the story about the Three Little Pigs? Could you recite the story if I asked? Could you tell me the moral? If I had to guess, I’d say you answered yes to all three questions. Let’s try another quiz. What was the last infomercial you saw? What were some of the features and benefits of that product? If I had to guess…
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The Ice Cream Man is Coming!: The Race to Radial Marketing
February 13, 2013 by Jim GoodyearThat song. Still as much a part of summer as swimming pools, picnics and sandlot baseball. A Pavlovian auditory announcement that a frozen, delicious treat is right around the corner…literally. Kids (some of us still are) hear that famous mouthwateringly melodic message and immediately slip into a state of euphoric, near-hysteria. Doesn’t matter if you’re sitting on the couch watching cartoons in just the top half…
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Stick Out
January 17, 2013 by Logan IceSo you want to engage with your audience and expand your fan base, but your market is saturated with ads coming from every agency known to man, whizzing past you left and right with seemingly no target? Sounds like the same song every company around is singing right now. You can hardly go anywhere without seeing dozens of barely aimed messages barreling towards you. Logging…
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