Matt Jeter

Matt Jeter

Director of Digital Engagement at GRA | MATR

  • Test with Purpose

    July 3, 2012 by Matt Jeter

    Make your Digital Marketing Tests a Learning Experience You’ve done your homework. You have defined goals, developed brand strategies, performed competitive research, identified your target audiences, etc… It’s all there. You get the right people in the room for strategy sessions. The brainstorming is fast and furious with meaningful breakthroughs popping up like lightening crashes followed by meticulous documentation. You continue with project schedules that…