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Once Upon A Brand
April 10, 2013 by Ben NobleDo you know the story about the Three Little Pigs? Could you recite the story if I asked? Could you tell me the moral? If I had to guess, I’d say you answered yes to all three questions. Let’s try another quiz. What was the last infomercial you saw? What were some of the features and benefits of that product? If I had to guess…
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Git ‘R Done…the GRA | MATR Way
December 20, 2012 by Ben NobleIn his forum, twelve years ago, business consultant Jim Collins lamented that executives spend too much time drafting and perfecting value and mission statements rather than “trying to align their organizations with the values and visions already in place.” While defining your mission is important, the most visionary leaders focus on implementing their messages rather than crafting a perfect statement. In his book, Built to…
It’s been said we only use 10% of our brains’ potential. In many ways, the same holds true for our businesses.
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