Brian Handrigan

Brian Handrigan

Founder and President of GRA | MATR

Brian has over twenty years of experience creating and managing cutting edge digital, analytics, technology and marketing teams, generating billions of dollars in revenue for both national and international clients. He is a seasoned entrepreneur and has founded or co-founded five companies.

Prior to founding GRA|MATR, Brian built one of the premier healthcare marketing and analytics agencies in the country and developed a proven methodology for improving the marketing performance of organizations with complex sales environments. He led teams addressing challenges such as “Implementing Marketing Accountability through an Integrated Marketing Intelligence Environment” to “Organizational Strategic Planning” to “Market Segment Re-Definition and Direct to Consumer Integrated Marketing Plan Development.”

Brian has worked with both customers domestically and internationally such as Blue Cross Blue Sheild, AAFES, American Enterprise Group, Royal Canin, WellPoint, ExpressScripts, Sigma Aldrich, First Horizon, Wal-Mart, Caterpillar, Victoria’s Secret, Rolex and Barclay’s Bank.

  • Fight or Site

    April 11, 2012 by Brian Handrigan

    Stay on Track for Online Success With all of the technology that is needed in marketing today (databases, web programming, sms, proximity tools, etc.) it is important not to let the technology get in the way of common sense. I was just involved in a client situation that reminded me of this and I thought I would, in turn, remind you. A client website was…

    • Hit ‘em Where It Helps

      April 11, 2012 by Brian Handrigan

      Three Keys to Email Campaign Success Companies are always looking for better ways to leverage the Internet to both acquire and retain customers. Social Media, SEM and SEO have had all the attention lately, which is indeed warranted. However, lets not forget about Email Marketing. Email marketing is a staple in integrated marketing campaigns, and for good reason; it is inexpensive to deliver, customizable and…

      • A Brand New Day

        April 11, 2012 by Brian Handrigan

        The Mental Model of the Current Retail Consumer Brands establish and maintain their value by connecting with consumers and building equity. Many companies use a combination of advertising, marketing and promotions to increase their brands’ equity. For brands that exist primarily at retail, leveraging insights about consumer behavioral changes can create a competitive advantage over other brands. Many retail marketers subscribe to the findings of…