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Similar Strokes for Different Folks
March 14, 2013 by Beth HandriganA young single adult, living with two roommates—a stay-at-home mom with three children under six—a busy professional who works 14-hour days… What could these three types of people possibly have in common? Questions of this caliber haunt marketing executives day-in and day-out. They sit at their desks into the late hours of the night with a solitary lamp and a cold cup of coffee, unsure…
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Know Thy Customer
May 29, 2012 by Beth HandriganConnecting with Consumers in a DVR World Have you ever received a phone call from a dear friend, but were in the middle of working on a deadline, so had to cut the conversation short? Or perhaps your child was telling you a story at dinner, but then your dealership called to conduct a survey about your recent service? Or maybe a colleague recently stopped…